What’s the best shop in Wakey?

Whether you’re one of the 700k TikTok followers or a Wakefield local by now you must have heard the iconic Abdul, come closer, Abdul, go back,” and the catchy “Bingo bingo, Gala bingo”. Well now there is even a Wakey Wines song, Come Closer, with its own music video.

Frustratingly the song is quite catchy, one that we’ll no doubt see trend on TikTok for a while.With is simplistic but effective wordplay the song cleverly markets Wakey Wines as the place to be, it is where things happen. Local communities, small towns and villages seemingly have the stigma that not much goes on but Wakey Wines raises a glass against this stereotype, a beacon to everyday people trying to make it.

Prime energy, WFD branded sweets, to it’s own merchandise Wakey Wines has transformed from being a tedious Tuesday lunch time trip to a Friday night hangout spot. You’re not going there for a bag of crips and a pint of milk, you’re going there to experience a slice of fame and full throttle vibrancy. Perhaps this theatrical display, evocative of a victorian market seller, will trend again changing retail once more.

The track has the potential to become this summer’s club banger, a grenade on the dance floor. This truly defines doing it differently, name another shop that has it’s own song. Binley Mega Chippy? That short lived jingle is no competition for this wobbler, right? Or will Wakey fall victim to these TikTok trends, you may burn bright but you burn out quicker.

Although owner Mohammad Azar Nazir may have gone viral for his phrases landing him guest star appearances at various nightclubs across the UK he has been met with criticism after selling the highly coveted prime energy drinks at an extortionate rate, in some cases charging £100, although this has been deemed as a marketing stunt by some.

Partial owner and promoter of the Prime Brand KSI actually responded to Mohammad’s antics yelling that ‘he can’t keep getting away with this’. It is clear that KSI is very passionate about keeping Prime at the agreed price of £2, when supermarket Asda was found to be selling it for £2.50, he called them out on twitter, writing “No, no, no. This is out of order. This isn’t Prime doing this. This is Asda.” subsequently Asda did then drop the price back down.

Mohammed has defended his decision to charge such a rate by arguing that he is just ‘making the best of a business opportunity’.

But the prices don’t seem to be deterring people who have, for the most part, accepted that this is all part of the experience such as Darren Grieves who travelled 130 miles with his three children to spend £66 on four drinks Wakey.

Whether you feel like travelling to Wakey or you’re not even up to walking to your local it is clear that TikTok is changing the face of retail, helping local businesses and giving creators the space to demonstrate their talents.