Why feel low when you can feel good?

A soul filled symphony, takes you back to lounging on a beach in summer High, by Reverend and the Makers, is the track we all need to smoke to escape these winter blues. (Don’t smoke, it’ll decrease how long you can listen to this banger for)
The heat this single brings burns with social commentary, showing us a clear world view. It sets diehard fans a challenge, demonstrating the sound of Rev cannot be pinned down or pigeonholed. Ever experimental this track lends itself to a blend of funk and classic soul. The psychedelic synths could almost convince a listener that everything is good, we are floating, light, above it all, but listen closer between the fluffy smoke clouds. This is an immersion into a haunted psyche.
The pressure of one’s own potential can crush us, we are in the graveyard of who we could have been. Lead singer, Jon McClure laments, referencing his previous track heavy weight champion of the world, who he may have felt he could have been/ who he was in his youth, when he confesses, he never was that guy. The person you wanted to be is merely a watercolour daydream, a drug induced trip you bought the wrong ticket for.
It’s insightful, poetic and foreboding. Why try to change when you can escape it? Life is dark, we lose, we burn out, we breakdown, give it our all and get none. No one will blame you for needing a vice. So, get high, keep tripping over who you could have been instead of trying to be that person. Once again, these legends encapsulate the constant battle between what is and what could have been perfectly.
Or perhaps I am thinking too deeply into it all and it is simply about having a good time, enjoying the heat and being in love, after all Jon has described it as being about “lazing around on a sunny day with your lover getting stoned”. Our narrator has come to terms with who is and forgotten who he is not, for if we always try to be something else we undermine the achievements this version of us has met.
Either way you interpret the single it is undoubtedly set to get you BOUNCIN at their upcoming gigs!
After a 4-year hiatus, Reverend and the makers are set to tour the UK in 2023. The gigs will run from 2nd February until 17th February 2023 hitting venues in Brighton, Northampton, Cardiff, Norwich, Liverpool, Birmingham (sold out), Bristol, London (sold out), Glasgow, Newcastle & Manchester before concluding with a sold out homecoming show in Sheffield on February 17th. Get your tickets quick!
High is the second track to be announced from the band’s upcoming album Heatwave in The Cold North which is set to be out on April 28th, 2023. You can pre-order it here.
Follow my TikTok to see the moment I almost got a photo with Jon.

